D
-径司有限件元科广4b10网a240优东慧软公升技学途 Bad news sells. If it bleeds, it leads. No news is good news, and good news is no news. Those are the classic rules for the evening broadcasts and the morning papers. But now that information is being spread and monitored(监控) in different ways, researchers are discovering new rules. By tracking people’s e-mails and online posts, scientists have found that good news can spread faster and farther than disasters and sob stories.
“The ‘if it bleeds’ rule works for mass media,” says Jonah Berger, a scholar at the University of Pennsylvania. “They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react. You don’t want them to think of you as a Debbie Downer.”
Researchers analyzing word-of-mouth communication—e-mails，Web posts and reviews, face-to-face conversations—found that it tended to be more positive than negative(消极的), but that didn’t necessarily mean people preferred positive news. Was positive news shared more often simply because people experienced more good things than bad things? To test for that possibility, Dr. Berger looked at how people spread a particular set of news stories: thousands of articles on The New York Times’ website. He and a Penn colleague analyzed the “most e-mailed” list for six months. One of his first finds was that articles in the science section were much more likely to make the list than non-science articles. He found that science amazed Times’ readers and made them want to share this positive feeling with others.
Readers also tended to share articles that were exciting or funny, or that inspired negative feelings like anger or anxiety, but not articles that left them merely sad. They needed to be aroused(激发) one way or the other, and they preferred good news to bad. The more positive an article, the more likely it was to be shared, as Dr. Berger explains in his new book, “Contagious: Why Things Catch On.”
12 .What do the classic rules mentioned in the text apply to?
A.News reports. B. Research papers.
C .Private e-malls. D.Daily conversations.
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13. What can we infer about people like Debbie Downer?
A.They’re socially inactive.
B.They’re good at telling stories.
C. They’re inconsiderate of others.
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D. They’re careful with their words.14.Which tended to be the most e-mailed according to Dr.Berger’s research?
A. Sports new. B. Science articles.
C. Personal accounts. D. Financial reviews.
15 .What can be a suitable title for the text?
A. Sad Stories Travel Far Wide.
B .Online News Attracts More People.
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C.Reading Habits Change with the Times.
D.Good News Beats Bad on Social Networks.
【答案】
12. A 细节题。题目关键词为 “classic rules”，可定位到文章第一段第二行，由those可知 “classic rules”代替前面的内容，因此答案选 “News report”。
13. C 推断题。本题关键词为 “Debbie Downer”，可定位到文章第二段最后一行，由第二段内容“They want your eyeballs and don’t care how you’re feeling. But when you share a story with your friends, you care a lot more how they react.”可知，媒体并不会去理会你的感受。
14.B 推断题。题目关键词为 “most e-mailed”，可定位到文章第三段第七行，在之后的内容里仅仅出现了 “science”的相关词，因此选Science articles。
15. D 主旨题。由文章最后一句话可知，人们更喜欢分享积极的消息。因此选D。